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Selected experience

See how Mark handled decisions that had to hold up in delivery

These summaries come from Mark’s operating career. They record professional experience rather than formal client case studies. Each shows how a decision or launch depended on technical work, supplier commitments, regulatory work or operating plans. When the facts do not agree, risks can remain hidden until the decision is hard to change.

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Selected work

What Mark was asked to solve

Spectrum decision

Station bids before the FCC auction

Situation
A broadcaster entered the FCC spectrum incentive auction with a large station portfolio and many possible bid combinations.
Stakes
The company needed to weigh potential auction proceeds against the long-term value of the stations the company retained.
Mark's role
As the executive responsible for spectrum and new products, Mark led the analysis.
Work
He wrote auction software to test station bids and portfolio options before the company committed.
Outcome
Winning bids generated $84 million while the broadcaster kept its station portfolio intact.

Launch leadership

Orby TV's national launch

Situation
Orby TV set out to launch a national satellite television service with its own broadcast platform and consumer equipment.
Stakes
The service could launch only if its broadcast system, receiver, suppliers, logistics, and customer operations were ready together.
Mark's role
As chief technology officer and co-founder, Mark designed the system and built the engineering and logistics team.
Work
He chose equipment vendors, negotiated contracts, led receiver development, and connected the broadcast system to launch operations.
Outcome
Orby TV launched its national service in under one year and on budget.

ATSC 3.0 launch

An ATSC 3.0 station transition and launch

Situation
A major broadcaster prepared one station to host ATSC 3.0 while its existing program services moved to partner stations.
Stakes
The launch required FCC permission, station agreements, pay-TV distributor notices, and communication with over-the-air viewers, as well as the transmitter and ATSC 3.0 system.
Mark's role
Mark served as project lead for the broadcaster's station-transition work.
Work
He coordinated the transmitter upgrade and ATSC 3.0 system installation with the channel moves, partner agreements, regulatory work, and viewer notices.
Outcome
The broadcaster launched its initial ATSC 3.0 station.

Career experience

Roles in broadcast and consumer technology

Mark has worked in digital television R&D, consumer equipment, pay-TV services, engineering leadership, and broadcast spectrum.

Your decision

Does your decision depend on more than the technical answer?

Your situation and outcome will be different. If the work depends on supplier commitments, regulatory decisions or an operating plan as well as the technology, tell Mark what has to agree before you can commit. The first conversation will establish whether his experience is relevant.

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